Santa Clara, California – Puerto Rican superstar Bad Bunny is set to headline the Apple Music Super Bowl LX Halftime Show during the NFL championship game between the New England Patriots and the Seattle Seahawks. The event marks a milestone as Bad Bunny becomes the first solo Latin artist and the first to perform primarily in Spanish at the halftime spectacle.
The game kicks off on Sunday, February 8, 2026, at Levi's Stadium in Santa Clara, California. Kickoff is scheduled for 6:30 p.m. ET, with the halftime show expected to begin between 8:00 p.m. and 8:30 p.m. ET, depending on the pace of the first half.
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, was announced as the performer in September 2025 by the NFL, Apple Music, and Roc Nation. The selection highlights his global popularity, following a year where he won Album of the Year at the 2026 Grammy Awards for "Debí Tirar Más Fotos."
Super Bowl 2026 Details: Date, Time, and Location
Super Bowl LX takes place on February 8, 2026, at Levi's Stadium, home of the San Francisco 49ers. The stadium, located in Santa Clara, has a capacity of about 68,500 and previously hosted Super Bowl 50 in 2016.
The matchup features the New England Patriots facing the Seattle Seahawks, a rematch of Super Bowl XLIX from 2015. Pregame coverage begins at 1 p.m. ET, with musical performances including Green Day celebrating the Super Bowl's 60th anniversary and Charlie Puth singing the national anthem.
Who is Involved in the Halftime Show
Bad Bunny, 31, is a Puerto Rican rapper, singer, and producer known for blending reggaeton, Latin trap, and other genres. He has achieved massive success, becoming the most-streamed artist on Spotify in 2025 and winning multiple Grammys. This is his second Super Bowl appearance; he previously performed as a guest with Shakira and Jennifer Lopez in 2020.
The halftime show is produced in partnership with Apple Music and Roc Nation, continuing a collaboration that emphasizes diverse global talent. Bad Bunny has teased the performance as a "huge party," lasting about 13 minutes.
Other key figures include NFL Commissioner Roger Goodell, who praised Bad Bunny's ability to unite audiences through music.
Super Bowl 2026 Halftime Show Schedule and Time Zones
The halftime show follows the end of the second quarter. Based on typical game flow, it starts around 8:00-8:30 p.m. ET. For international viewers, times vary:
| Time Zone | Estimated Start Time | Major Locations |
|---|---|---|
| Eastern Time (ET) | 8:00-8:30 p.m. (Feb 8) | New York, Florida |
| Pacific Time (PT) | 5:00-5:30 p.m. (Feb 8) | California, Washington |
| Central European Time (CET) | 2:00-2:30 a.m. (Feb 9) | France, Germany |
| Australian Eastern Daylight Time (AEDT) | 12:00-12:30 p.m. (Feb 9) | Sydney, Melbourne |
| Japan Standard Time (JST) | 10:00-10:30 a.m. (Feb 9) | Tokyo |
Times are approximate and depend on game delays. In Australia, the show aligns with midday viewing on February 9.
How to Watch the Super Bowl 2026 Halftime Show
Viewers can tune in live on NBC for English broadcasts or Telemundo for Spanish. Streaming options include Peacock, which offers the full game and halftime show, and NFL+ for mobile devices.
Cable alternatives like DirecTV, Sling TV, Hulu + Live TV, and YouTube TV also carry NBC. For free options in select countries, Channel 5 in the UK, 7plus in Australia, and TVNZ+ in New Zealand provide coverage.
In Australia, ESPN via Foxtel, Kayo Sports, and Disney+ will air the event starting at 9:00 a.m. AEDT on February 9.
Why Bad Bunny's Super Bowl Performance Matters
Bad Bunny's selection reflects the NFL's push to expand its international and Latino fanbase. As the most-streamed artist globally, he brings massive appeal, aligning with the league's growth strategy.
The performance holds cultural significance, representing a landmark for Latino representation in mainstream U.S. entertainment. It could draw record viewership among Spanish-speaking audiences.
However, it has sparked debate. Some conservatives criticized the choice due to Bad Bunny's activism against U.S. immigration policies, including his "ICE out" statement at the 2026 Grammys. Despite backlash, the NFL prioritized his star power for business reasons.
What Happens Next After the Super Bowl Halftime Show
Following the performance, the game resumes with the third quarter. Bad Bunny has hinted at surprises but kept details sparse, focusing on fun and energy.
Post-event, discussions may center on any political messages, given Bad Bunny's history of advocacy. The NFL could leverage the buzz for further international expansion.
Fans anticipate potential guest appearances, though none are confirmed. The show streams on demand via Peacock after airing.
This halftime event underscores the Super Bowl's role as a cultural touchstone, blending sports, music, and global influences.
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