Country music star Zach Bryan publicly criticized Turning Point USA's "All-American Halftime Show" during Super Bowl LX, calling it "embarrassing as hell" in a now-deleted Instagram post. The event, headlined by Kid Rock, served as a conservative alternative to the official halftime performance by Bad Bunny.
The criticism sparked backlash from some fans, who accused Bryan of being a "Hollywood sellout" and questioned his patriotism. Bryan, known for hits like "Something in the Orange," doubled down on his remarks amid the online controversy.
Details of Bryan's Criticism
Bryan shared his thoughts on Instagram Stories on February 9, 2026, the day after Super Bowl LX at Allegiant Stadium in Las Vegas. He wrote, "I don’t care what side you’re on, a bunch of adults throwing temper tantrums and their own halftime show is embarrassing as hell and the most cringe s*** on the planet."
The post targeted Turning Point USA (TPUSA), a conservative youth organization led by Erika Kirk, which organized the rival show featuring Kid Rock, Lee Brice, Brantley Gilbert, and Gabby Barrett. TPUSA promoted it as a "patriotic" option amid debates over Bad Bunny's selection for the NFL's official halftime slot.
Bryan also posted a video meme showing a person watching the TPUSA show on a phone while blocking the TV screen displaying Bad Bunny's performance. He captioned it, "What Kid Rock actually thinks is happening across America."
Fan Backlash and Bryan's Response
The remarks quickly drew ire from fans on social media. Some labeled Bryan a "sellout" and criticized him for mocking what they viewed as a patriotic event. One fan response highlighted in reports accused him of losing touch with his roots.
Bryan addressed the criticism in follow-up posts, clarifying that a video of his friend appeared satirical and that they watched Bad Bunny's show together. He noted his friend was "hemorrhaging followers" due to the misunderstanding.
Other country artists echoed Bryan's sentiments. Kacey Musgraves praised Bad Bunny's performance on social media, indirectly contrasting it with the TPUSA event.
Context of the Super Bowl Halftime Divide
Super Bowl LX took place on February 8, 2026, with the San Francisco 49ers facing the Kansas City Chiefs. Bad Bunny's halftime show emphasized themes of joy and cultural representation, drawing praise for its energy.
TPUSA's alternative, streamed online, aimed to appeal to conservative audiences unhappy with the NFL's choice. Kid Rock, a vocal supporter of conservative causes, led the performance, framing it as "taking back the stage."
The dueling shows underscored political divisions in entertainment, particularly within country music, where artists like Bryan have increasingly voiced progressive views. Bryan's past criticism of entities like ICE in his music has similarly divided fans.
Why the Controversy Matters
This incident highlights ongoing tensions between politics and pop culture in the U.S. Country music, often associated with conservative values, is seeing shifts as artists like Bryan and Musgraves challenge norms.
For Bryan, whose fanbase includes diverse political views, such statements risk alienating supporters but reinforce his image as an authentic voice. The backlash reflects broader debates over patriotism and entertainment during national events like the Super Bowl.
TPUSA's event, while niche, gained attention for its counterprogramming strategy, amplifying discussions on media fragmentation.
Christian McCaffrey Joins Zach Bryan at Madden Bowl
In a separate event tied to Super Bowl week, Zach Bryan performed at the EA Sports Madden Bowl on February 6, 2026, at San Francisco's Chase Center. San Francisco 49ers running back Christian McCaffrey surprised fans by joining Bryan on piano for the entire set.
McCaffrey, 29, played keys during songs including Bryan's encore of "Revival." Videos from the event showed the NFL star seamlessly contributing to the performance.
Bryan and McCaffrey have been friends since before Bryan's rise to fame. McCaffrey revealed he had less than 30 hours to prepare after stepping in last-minute.
Highlights from the Madden Bowl Performance
The Madden Bowl, a pre-Super Bowl party hosted by EA Sports, featured Bryan as the headliner after another artist dropped out. Bryan added a Grateful Dead nod by playing a guitar once owned by the late Bob Weir.
Social media clips captured McCaffrey's piano skills, with fans praising the crossover between sports and music. The event occurred days before the 49ers' Super Bowl appearance, adding local buzz in San Francisco.
Significance of the Collaboration
The performance showcased McCaffrey's lesser-known musical talent, as the All-Pro running back has played piano since childhood. It bridged NFL and country music worlds during Super Bowl festivities, enhancing fan engagement.
For Bryan, the set provided a positive spotlight amid his halftime show comments, highlighting his collaborative spirit. Such events underscore how Super Bowl week extends beyond football to include entertainment crossovers.
What Happens Next
Bryan has not issued further statements on the halftime controversy, but fan reactions continue online. Kid Rock and TPUSA have yet to respond directly to Bryan's remarks.
Industry watchers speculate potential impacts on Bryan's career, though his history of candidness suggests he may weather the storm. Future Super Bowl halftime selections could face similar scrutiny.
For McCaffrey, the Madden Bowl appearance adds to his off-field profile as the 49ers reflect on their season. Bryan continues touring, with no immediate changes announced.
This episode illustrates the intersection of music, sports, and politics in 2026's cultural landscape.
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